Before the start of each of the four races at the Jawaharlal Nehru Stadium, Tendulkar did 10 push-ups as part of the #KeepMoving Push-up Challenge and urged the runners to join him in the exercise.
'Poker trains you a lot of skills that chess also prepares you for.' 'The most vital is restraint.' 'You may have seen us, chess players, keeping a blank expression or 'poker face'.' 'The idea is to not give away any information to your opponent.'
Smartron is part of a new wave of IoT startups.
The call to make brand ambassadors accountable has rattled filmstars and sports stars.
Life insurance companies are balancing the increasing use of celebrity endorsers by limiting the association to short, event-led campaigns.
A tweet from a user who goes by the handle '@Vikash67456607' triggered a major Twitter backlash, with the hashtag 'Reject_Zomato' trending on top at the microblogging site. In response, Zomato apologised to Vikash and also issued a statement both in Tamil and English, stressing that the company stood for diversity.
Clearly, Nestle has a fight on its hands. Whatever be the outcome of the ensuing battle, the conversation at the morning table is shaken and stirred.
The rumoured couple have come together to endorse a luxury eyewear brand.
Horlicks widens brand appeal in increasingly competitive market.
Shreekant Sambrani remembers P R S 'Biki' Oberoi, personal friend and hospitality icon, who passed into the ages this week.
As a jury member, Deepika Padukone has a rather hectic schedule at Cannes.
Get your lowdown on what's going on in the world of Bollywood, right here with Subhash K Jha!
'The 2nd season season is here and it will be a bigger success in the following years'
The court also directed the police to go for arrest if required in the course of investigation in Maggi row.
Kidambi Srikanth is against any drastic changes in the scoring system being contemplated by the world body.
'Israel has received an extremely hard and rude reminder that it cannot go ahead and talk of normalisation of relations with other Arab countries without addressing the issues pertaining to Palestine.'
If an entire business is constructed on the platform of one brand ambassador, there is inherent risk of life-after.
The India captain refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.
With Katrina Kaif as brand ambassador, will Lenskart be able to steer customers away from local opticians and keep them loyal?
India's star batsman Virat Kohli will finally be seen on the screen with girlfriend Anushka Sharma in Pepsi's new television commerical, which also features Bollywood superstar Ranbir Kapoor.
The Enforcement Directorate questioned Trinamool Congress MP and actor Mithun Chakraborty in connection with the multi-crore Saradha chit fund scam.
The Bollywood brigade joins Amitabh Bachchan for a noble cause.
Mahendra Singh Dhoni's theory got firm backing from Sachin Tendulkar.
The legendary M C Mary Kom and former Asian Games gold-medallist Vikas Krishan shone bright at the International Boxing Association's 70th anniversary gala in Montreux, Switzerland, picking up different awards for their performances. While five-time world champion and Olympic bronze-medallist Mary Kom was presented the AIBA Legends award for her trailblazing boxing career, Vikas was handed the APB (AIBA Pro Boxing) Best Boxer trophy.
Some celebrities have come under fire for endorsing brands misleading consumers.
Rohit Sharma stated that India has a lot of football fans and they watch La Liga. The cricketer is hopeful of the same intensity in the sport after it resumes.
While Formula One rivals compete in virtual grands prix and various esports series during the coronavirus lockdown, six-times World champion Lewis Hamilton has been busy racing against himself. The Briton has been a keen gamer since boyhood and for some years a brand ambassador for the Gran Turismo franchise on Sony's PlayStation.
As per the latest data released by Telecom Regulatory Authority of India (TRAI), Vodafone Idea -- born last year from the merger of older operators Vodafone India and Idea Cellular -- continues to be the largest operator with 38.75 crore consumers and 33.36 per cent market share in the wireless segment as on May 31, 2019.
What explains India's love affair with SUVs? They are not exactly "value for money" -- the watchword for brands across segments -- nor always practical. Is it for the badge value? Or the butch imagery associated with SUVs? Maybe both, says Alokananda Chakraborty.
While both Dabur and HUL have been aggressive in the 'naturals' market with new launches across its portfolio, unchecked distribution expansion and inconsistent quality of products have also been at the heart of Patanjali's problems.
Employers are laying the welcome mat for Gen Y -- from hiring videos to claims for the coolest interview ever.
International model. Beauty entrepreneur. Investment analyst. Columbia University alumnus. Say hello to Pritika Swarup.
#BoycottSnapchat became top trending topic after its CEO was accused of calling India 'poor'
A steady climb in volumes has helped the company double its market share in the segment to 5 per cent in the first six months of the financial year from the year-ago period and it has now set its sights on a 10 per cent share in the next two years.
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The network also unveiled a new brand identity for Star Sports across six channels and has renamed all the ESPN channels, subsequent to the buyout of ESPN Inc's stake in their 16 year old joint venture ESPN STAR Sports.
Pant has often been criticised for his shoddy work behind the stumps.
After following Congress president Rahul Gandhi and the party's official Twitter handle, he began following senior leaders P Chidambaram, Kapil Sibal, Ahmed Patel, Ashok Gehlot, Ajay Maken, Jyotiraditya Scindia, Sachin Pilot and CP Joshi from this month.
Dutee rued missing the World Relay Championships in Poland in May and two competitions in Kyrgyzstan and Kazakhstan this month due to travel restrictions
The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories.
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