Caught in the crossfire of Sino-India border skirmishes and strained by the severe impact of the pandemic on its business, Brand Hector is foregoing the bustle and frenzy for a quiet digital campaign that talks about its British roots, the smart tech powering its drive and its made-for-India models. The tone is subdued and the brand seems to be deliberately playing down its ownership by Chinese company, SAIC.
In the video, Bachchan explains GST as an unifying force just like the three colours in the national flag.
Most politicians and even non-politicians have been honoured because of what they were purported to be electorally worth for the ruling party of their time, argues N Sathiya Moorthy.
BCCI president and former India captain Sourav Ganguly on Tuesday revealed that he underwent as many as 22 COVID-19 tests in the past four and a half months while trying to navigate his professional commitments amid the raging pandemic.
'Kartik is an outsider, so he takes nothing for granted. That's why he will do well.'
Dhawan is currently playing in IPL for Delhi Capitals, coached by former Australia skipper Ponting while former India captain Ganguly is associated with the franchise as advisor.
Sense of responsibility and cooperating with teammates were some of the life lessons that Tendulkar recalled learning from his days as an active sportsperson.
India's plant-based meat market is estimated at $30-40 million, largely driven by consumer packaged food. The market size in India is likely to touch $500 million in three years.
'Life will test you but if you have resilience and fortitude, the crown will be yours forever,' says Miss World Yukta Mookhey.
'Poker trains you a lot of skills that chess also prepares you for.' 'The most vital is restraint.' 'You may have seen us, chess players, keeping a blank expression or 'poker face'.' 'The idea is to not give away any information to your opponent.'
Audi's strategy seems to point to pushing technology to directly connect with consumers using digital platforms and marketing to synchromesh into one seamless experience, says Pavan Lall.
The Kerala High Court on Wednesday issued notice to India cricket captain Virat Kohli and the state government in a plea seeking ban on online gambling in the state.
As Sachin turns 50, Rediff brings you 50 fascinating facts about the God of Cricket.
The call to make brand ambassadors accountable has rattled filmstars and sports stars.
Smartron is part of a new wave of IoT startups.
Life insurance companies are balancing the increasing use of celebrity endorsers by limiting the association to short, event-led campaigns.
Before the start of each of the four races at the Jawaharlal Nehru Stadium, Tendulkar did 10 push-ups as part of the #KeepMoving Push-up Challenge and urged the runners to join him in the exercise.
Deepika Padukone's chic avatar at Cannes.
As 2022 readies to bid adieu, Sukanya Verma raises a toast to the 10 high points of the year.
Beauty, Nykaa's founder Falguni Nayar realised, is a very long-tailed business and with e-commerce picking up in India, it seemed like a good idea to venture into.
Raina feels the left-handed Rishabh Pant could be the X factor for India alongside Hardik Pandya
The court also directed the police to go for arrest if required in the course of investigation in Maggi row.
India captain Harmanpreet Kaur said the clash, which means players will have to choose one competition or the other, was a loss for both leagues.
The women's exhibition games were confirmed by the BCCI president Sourav Ganguly last week. The Indian team has not played since T20 World Cup final in March.
Horlicks widens brand appeal in increasingly competitive market.
Today, with China centrally seated and located, the Global South has an intriguing road ahead. Odds of it becoming a Chinese bloc in the emerging new bipolar world are higher than we'd wish them to be, observes Shekhar Gupta.
If an entire business is constructed on the platform of one brand ambassador, there is inherent risk of life-after.
'The 2nd season season is here and it will be a bigger success in the following years'
Kidambi Srikanth is against any drastic changes in the scoring system being contemplated by the world body.
India's star batsman Virat Kohli will finally be seen on the screen with girlfriend Anushka Sharma in Pepsi's new television commerical, which also features Bollywood superstar Ranbir Kapoor.
The Enforcement Directorate questioned Trinamool Congress MP and actor Mithun Chakraborty in connection with the multi-crore Saradha chit fund scam.
Clearly, Nestle has a fight on its hands. Whatever be the outcome of the ensuing battle, the conversation at the morning table is shaken and stirred.
Rahi Chadda was one of the few desi models to attend Milan fashion Week 2022.
The India captain refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.
With Katrina Kaif as brand ambassador, will Lenskart be able to steer customers away from local opticians and keep them loyal?
The Bollywood brigade joins Amitabh Bachchan for a noble cause.
Mahendra Singh Dhoni's theory got firm backing from Sachin Tendulkar.
'Commentators have said that dealing with allies as equals will make Modi more sensitive.' 'Remember that the people Modi is dealing with are equally autocratic in their own lairs.' 'Further, Modi always has handy the threat of dissolving Parliament and calling for fresh polls.' 'Most of his own party, and certainly his allies and opponents having blown their budgets of efforts and resources in the just concluded elections, have no stomach for this.' 'They are all greatly looking forward to the loaves and fishes of office on offer.' 'That gives Modi an unbeatable advantage in any push-comes-to-shove situation,' explains Shreekant Sambrani.
